This page details how most of the Canon EOS 1D X images were processed from RAW into 16-bit TIF for evaluation.
Adobe Camera RAW in Photoshop CS6.
Typically, images are processed with a white balance at 5000°K with a modification to color temperature in a few cases to suit lighting variations (“season to taste”). A gray card is used for controlled tests, always taking care to not color balance an out of focus card (which would be green and thus cause a strong magenta shift).
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