Newest blog posts
2022-12-21 Voigtlander FE 35mm f/2 APO and Siblings: the Best Optical Value On the Market for Sony Mirrorless, Nikon Mirrorless
2022-08-30 Problem Solver: Eyeshade for Sony A1, Sony A7R IV, Nikon Z7/Z6, Fujifilm GFX, etc
2022-02-13 Nikon Z9 Horizontal Lines
2021-12-12 Interest in Nikon Z9 and the Newer Nikon NIKKOR Z Lenses? (UPDATED with reader comments)
2021-03-10 Nikon Z9 Announcement from Nikon—Big Promises, Few Details
2021-03-01 3rd-Party Lenses for Nikon Z, Canon RF, Sony E, Fujifilm GF Mirrorless Cameras
2021-02-08 Reader Question: Convert Nikon Z7 to monochrome vs Nikon D850?
2020-12-07 Reader Comment: Mirrorless Camera Perhaps Nikon Z7 II to go with Nikon D850, Tempted by Sony A7R IV
2020-10-14 Nikon Z7 II Narrows the Gap with Last Year’s Cameras
2020-09-10 Shootout: Nikon NIKKOR Z 24mm f/1.8 S vs Nikon NIKKOR Z 14-30mm f/4S: Clearing Storm Over Mt Conness Eastern Ridge

Setup, IBIS performance, focusing..
Setup, IBIS performance, focusing..
Fast ultra wide angle for Nikon Z..
Fast wide angle for Nikon Z..
Ultra wide compact zoom for Nikon Z cameras..
Pancake zoom, wide angle to normal..
Fast mid-range zoom expressly designed for Nikon Z cameras..
Mid-range zoom expressly designed for Nikon Z cameras..
Moderate wide angle expressly designed for Nikon Z cameras..
Normal lens expressly designed for Nikon Z cameras..
Ultra high speed normal lens, flagship of the line..
Fast portrait telephoto for Nikon Z..
Fast portrait telephoto for Nikon Z..

A superlative multi-spectral lens with perfect color correction..

An outstanding 18mm design..
Highest performing 35mm from Zeiss ever..
Fast high performance APO wide angle..
Rendering style, bokeh and beauty..
Rendering style, bokeh and 'transparency' without peer..

Fast and ultra high performance moderate wide angle rangefinder lens..
Blog posts, reverse chronological
2022
2022-12-21 Voigtlander FE 35mm f/2 APO and Siblings: the Best Optical Value On the Market for Sony Mirrorless, Nikon Mirrorless
2022-08-30 Problem Solver: Eyeshade for Sony A1, Sony A7R IV, Nikon Z7/Z6, Fujifilm GFX, etc
2022-02-13 Nikon Z9 Horizontal Lines
2021
2021-12-12 Interest in Nikon Z9 and the Newer Nikon NIKKOR Z Lenses? (UPDATED with reader comments)
2021-03-10 Nikon Z9 Announcement from Nikon—Big Promises, Few Details
2021-03-01 3rd-Party Lenses for Nikon Z, Canon RF, Sony E, Fujifilm GF Mirrorless Cameras
2021-02-08 Reader Question: Convert Nikon Z7 to monochrome vs Nikon D850?
2020
2020-12-07 Reader Comment: Mirrorless Camera Perhaps Nikon Z7 II to go with Nikon D850, Tempted by Sony A7R IV
2020-10-14 Nikon Z7 II Narrows the Gap with Last Year’s Cameras
2020-09-10 Shootout: Nikon NIKKOR Z 24mm f/1.8 S vs Nikon NIKKOR Z 14-30mm f/4S: Clearing Storm Over Mt Conness Eastern Ridge
2020-09-08 Nikon NIKKOR Z 85mm f/1.8 S Aperture Series: Rainstorm at Conness Lakes
2020-09-08 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 30mm: Bleached Trees in Old Beaver Pond
2020-09-07 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 14mm: View Towards Rock Creek Peaks from Pine Creek
2020-09-01 Nikon NIKKOR Z 24mm f/1.8 S Aperture Series: Sunlight Breaks Through Storm Clouds
2020-08-31 Nikon NIKKOR Z 85mm f/1.8 S Aperture Series: Pre-Sunrise View South over Patriarch Grove
2020-08-31 Nikon NIKKOR Z 85mm f/1.8 S Aperture Series: Backlit Bristlecone Trunks at Sunrise
2020-08-30 Nikon NIKKOR Z 85mm f/1.8 S Aperture Series: Life on the Edge (Ancient Bristlecone Pine)
2020-08-30 Nikon NIKKOR Z 20mm f/1.8 S Aperture Series: Wind-Shaped Ancient Bristlecone Pine
2020-08-30 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 14mm: Huge Ancient Bristlecone Pine
2020-08-29 Nikon NIKKOR Z 24mm f/1.8 S Aperture Series: Bleached Tree in Creek
2020-08-29 Nikon NIKKOR Z 20mm f/1.8 S: Assessing Sharpness Losses from Mandated Distortion Correction
2020-08-29 Nikon NIKKOR Z 20mm f/1.8 S Aperture Series: Rain on Still Pool in Small Creek
2020-08-29 Nikon NIKKOR Z 20mm f/1.8 S Aperture Series: Aspen After Rain
2020-08-28 Nikon NIKKOR Z 24mm f/1.8 S Aperture Series: Huge Ancient Bristlecone Pine
2020-08-27 Shootout: Nikon NIKKOR Z 20mm f/1.8 S vs Nikon NIKKOR Z 14-30mm f/4S: Bonsai Above Beaver Pond
2020-08-26 Shootout: Nikon NIKKOR Z 24mm f/1.8 S vs Nikon NIKKOR Z 14-30mm f/4S: Bonsai Above Beaver Pond
2020-08-24 Nikon NIKKOR Z 20mm f/1.8 S Aperture Series: Sunlight After Rainstorm at Conness Lake 3
2020-08-23 Nikon NIKKOR Z 24mm f/1.8 S Aperture Series: Small Aspen Trunks, Frontlit
2020-08-21 Nikon NIKKOR Z 20mm f/1.8 S Aperture Series: Pre-Sunrise Bristlecone Trunks
2020-08-20 Nikon NIKKOR Z 20mm f/1.8 S: Astrophotography
2020-08-13 Nikon NIKKOR Z 85mm f/1.8 S Aperture Series: Natural Bonsai Above Beaver Pond
2020-08-09 Reviewing Nikon Nikkor Z 20mm f/1.8 S, Nikon Nikkor Z 24mm f/1.8 S vs Nikon NIKKOR Z 14-30mm f/4 S, also Nikon Nikkor Z 85mm f/1.8 S
2020-07-21 Pancake Zoom: the Nikon Nikkor Z 24-50mm f/4-6.3
2019
2019-09-14 Reader Comment: Nikon Z7 vs Nikon Z6 for Focusing Tracking and Noise
2019-07-23 Reader Comment: Sony Mirrorless Lenses on Nikon Z7 via Techart PRO Autofocus Adapter
2019-06-26 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 14mm: MemChu Wide View (Nikon Z7)
2019-06-26 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 14mm, 15.5mm, 17.5mm (Nikon Z7)
2019-06-25 Nikon NIKKOR Z 14-30mm f/4 S Examples: Night Shooting (Nikon Z7)
2019-06-25 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 30mm: Library at Dusk (Nikon Z7)
2019-06-25 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 30mm: Burgher (Nikon Z7)
2019-06-25 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 24mm: Fountain by Library and Tower (Nikon Z7)
2019-06-25 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 15.5mm: Palm Tree (Nikon Z7)
2019-06-25 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 14mm: Courtyard View to Tower (Nikon Z7)
2019-06-24 Nikon NIKKOR Z 14-30mm f/4 S vs Nikon NIKKOR Z 24-70mm f/2.8 S @ 24mm: Mosaic (Nikon Z7)
2019-06-24 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 19.5mm: MemChu (Nikon Z7)
2019-06-24 My Recommendations for a Core Nikon Mirrorless System, Some with Deals
2019-06-21 Nikon NIKKOR Z 14-30mm f/4 S vs Nikon NIKKOR Z 24-70mm f/2.8 S @ 30mm: Mosaic (Nikon Z7)
2019-06-20 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series and Focus Shift Evaluation @ 31mm: Huge Old Pine, Its Needles and Cones (Nikon Z7)
2019-06-20 Nikon NIKKOR Z 14-30mm f/4 S Distortion at 14mm, 19.5mm, 30mm
2019-06-20 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 14mm: Three Paths at Night (Nikon Z7)
2019-06-20 Nikon NIKKOR Z 14-30mm f/4 S Aperture Series @ 14mm: Mosaic (Nikon Z7)
2019-06-18 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series and Focus Stack @ 54mm: Old Gnarled Rootball (Nikon Z7)
2019-06-18 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 24mm: Bonsai View Down Lundy Canyon (Nikon Z7)
2019-06-17 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series and Focus Stack @ 24mm: Dead Trees in Defunct Beaver Pond (Nikon Z7)
2019-06-17 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 70mm: Natural Bonsai over Beaver Pond (Nikon Z7)
2019-06-17 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 32mm: Natural Bonsai over Beaver Pond (Nikon Z7)
2019-06-16 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 24mm: Natural Bonsai over Beaver Pond (Nikon Z7)
2019-06-04 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 24mm: Reedy Beaver Pond Meadow (Nikon Z7)
2019-06-04 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 24mm: Beaver-Gnawed Log by Lichenized Boulder (Nikon Z7)
2019-06-02 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 24mm: Downed Aspen (Nikon Z7)
2019-05-24 Nikon Z7 Eye AF: Does it Focus on Eye or Eyelashes?
2019-05-21 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 28mm, 35mm, 50mm: Mosaic (Nikon Z7)
2019-05-20 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 70mm: Mosaic (Nikon Z7)
2019-05-20 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 24mm: Mosaic (Nikon Z7)
2019-05-16 Nikon Z7 Firmware Update Brings Eye AF
2019-05-16 Nikon Recalls Some Nikon Z7 and Nikon Z6 Cameras for Vibration Reduction Issues
2019-05-12 Sharpness and Micro Contrast Losses from Mandatory Distortion Correction with the Nikon NIKKOR Z 24-70mm f/2.8 S
2019-05-12 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 43mm: MemChu Wide View (Nikon Z7)
2019-05-12 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 24mm: MemChu Wide View (Nikon Z7)
2019-05-11 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 64mm: View Through Arches to Church Mosaic (Nikon Z7)
2019-05-10 Nikon NIKKOR Z 24-70mm f/2.8 S Aperture Series @ 48mm: Burghers of Calais (Nikon Z7)
2019-02-18 Reader Comment: Nikon Mirrorless or Canon Mirrorless
2019-02-05 Sigma 40mm f/1.4 DG HSM Art Aperture Series: Green Chairs at Sunset, Laws Railroad Museum (Nikon Z7)
2019-02-03 Zeiss ZM 35mm f/1.4 Distagon Aperture Series: Old Mining Engine (Nikon Z7)
2019-01-31 Sigma 40mm f/1.4 DG HSM Art Aperture Series: Mining Gears (Nikon Z7)
2019-01-31 Shootout: Nikon NIKKOR Z 50mm f/1.8 S vs Nikon NIKKOR Z 24-70mm f/4 S: Mining Gears
2019-01-22 Zeiss ZM 35mm f/1.4 Distagon Aperture Series: Locomotive (Nikon Z7)
2019-01-17 Nikon NIKKOR Z 50mm f/1.8 S Examples: Eureka Dunes Climb
2019-01-12 3 Way Shootout: Nikon NIKKOR Z 50mm f/1.8 S, Nikon NIKKOR Z 24-70mm f/4 S, Zeiss Milvus 50mm f/1.4: Laws Railroad Museum Locomotive
2019-01-07 Nikon Promises Eye AF in Firmware Update
2019-01-07 Nikon Announces Nikon NIKKOR Z 14-30mm f/4 S
2019-01-07 Initial Impressions of Nikon NIKKOR Z 50mm f/1.8 S
2019-01-06 Zeiss ZM 35mm f/1.4 Distagon on Nikon Z7
2018
2018-12-29 Reader Comment: Nikon Z6 Blackout
2018-12-16 Nikon Z7 + Nikon NIKKOR Z 50mm f/1.8 S = Lovely
2018-12-15 Gear in Progress for Review: Nikon Z7 + Nikon NIKKOR Z 50mm f/1.8 S, Fujifilm GFX-50R, Sigma 40mm f/1.4 DG HSM Art
2018-12-08 Beware Lens Adapters Getting Stuck
2018-12-07 Nikon Z7 and Zeiss ZM 35mm f/1.4 Distagon Here — Looks Promising
2018-12-01 Really Right Stuff Now Shipping L-Plate for Nikon Z7 + Which Generic Plates are Best
2018-11-27 Nikon Z7 Should Be a Solid Leica M and Zeiss ZM Lens Platform Without Modification
2018-11-07 Subjective Impressions of the Leica 50mm f/0.95 Noctilux-M ASPH on the Nikon Z7 vs Canon RF 50mm f/1.2L on Canon EOS R
2018-11-07 Reader Comments: Mirrorless System Choice (Nikon Mirrorless, Canon Mirrorless, Sony Mirrorless, Medium Format)
2018-11-04 Thoughts on a 'Nikon D850Z ' Transition Camera Combining Best of the Nikon D850 and Nikon Z7, Canon EOS R
2018-11-03 SHOOTOUT: Nikon Z7 + Nikon NIKKOR Z 35mm f/1.8 S vs Sony A7R III + Zeiss Loxia 35mm f/2 (Lower Lundy Beaver Pond)
2018-11-03 Reader Question: Nikon Z7 or Canon EOS R for Portraits?
2018-10-31 Nikon Z7 Should Be a Solid Leica M and Zeiss ZM Lens Platform Without Modification—to Verify Soon
2018-10-31 Coastal Optics 60mm f/4 UV-VIS-IR APO-Macro Aperture Series (Many), on Nikon Z7
2018-10-30 Nikon Z7 Captures Incredible 45-Megapixels of Chromatically Perfect Detail with Coastal Optics 60mm f/4 UV-VIS-IR APO-Macro
2018-10-30 Nikon Z7 Autofocus: Recommended Protocol for Best Focus (static subjects), Plus When It Fails
2018-10-30 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 70mm: Aspen Leaf Closeup
2018-10-29 Reader Comment: Sony A7R III + Zeiss Loxia 35mm f/2 vs Nikon Z7 + Nikon NIKKOR Z 35mm f/1.8 S
2018-10-28 Focus Stacking with the Nikon Z7 Using the “Focus shift shooting” Feature: How To Configure, Plus Examples
2018-10-27 Zeiss Milvus 35mm f/1.4 Aperture Series: Bent Aspen, Deep Dusk (Nikon Z7)
2018-10-27 Zeiss Milvus 35mm f/1.4 Aperture Series: Aspen on Sagebrush Hillside Across Creek (Nikon Z7)
2018-10-27 Zeiss DSLR Lenses on Mirrorless Cameras
2018-10-26 Shootout @ 35mm, Nikon NIKKOR Z 24-70mm f/4 S vs 35mm f/1.8 S: Stand of Bare Aspen by Creek
2018-10-25 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 70mm: Lower Lundy Canyon Beaver Pond
2018-10-25 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 52mm: Snow Flecked Conness Ridgeline, Sunset
2018-10-25 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 34mm: Conness Creek Lower Waterfall
2018-10-25 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series @ 70mm: Conness Creek Lower Waterfall
2018-10-24 Nikon NIKKOR Z 35mm f/1.8 S Reviewed: My Conclusions
2018-10-24 Nikon NIKKOR Z 35mm f/1.8 Aperture Series: Creek and Aspen and Essence of Eastern Sierra
2018-10-21 Nikon Z7: White Balance and Tint in Adobe Camera Raw using Datacolor SpyderCHECKER (Mountain Morning Shade)
2018-10-21 Nikon Z7: Validating Focus Accuracy, Exposure, Handheld with IBIS and Nikon NIKKOR Z 35mm f/1.8 (Bishop Creek)
2018-10-21 Nikon NIKKOR Z 35mm f/1.8 S Aperture Series: Twisted Aspen Trunks, Evaluating Focus Accuracy in Dim Light
2018-10-20 Zeiss Otus 85mm f/1.4 APO-Planar Aperture Series: Waterfall Amid Aspen (Nikon Z7)
2018-10-19 Nikon NIKKOR Z 35mm f/1.8 S Aperture Series: Sage, Aspen, and Waterfall
2018-10-19 Nikon NIKKOR Z 35mm f/1.8 S Aperture Series: Sage, Aspen, and Waterfall
2018-10-17 Reader Comment: Nikon Z7 and Nikon NIKKOR Z Lens Line
2018-10-17 Nikon Z7 ISO Series from ISO 64 to ISO 25600 (Juniper over Beaver Pond)
2018-10-16 Nikon Z7: White Balance and Tint in Adobe Camera Raw using Datacolor SpyderCHECKER (Mountain Mid-Day Autumn Sun)
2018-10-15 Zeiss Otus 55mm f/1.4 APO-Distagon Aperture Series: Lundy Canyon at Dusk (Nikon Z7)
2018-10-14 Nikon NIKKOR Z 35mm f/1.8 S Aperture Series: Old Cabin at Middle Morgan Lake
2018-10-14 Nikon NIKKOR Z 35mm f/1.8 S Aperture Series: Log Jam at Outlet of Bear Lake
2018-10-14 Must Read: Nikon Z7 Aperture/Lens Diaphragm Behavior While Viewing/Focusing vs Focus Shift in Lenses
2018-10-12 Configuring the Nikon Z7 (updated)
2018-10-11 Nikon Z7: Examples, Handheld with IBIS, Very Slow Shutter: Lundy Canyon (Various)
2018-10-11 Nikon Z7 Long Exposures: ISO 400 vs ISO 64 (Trail Through Huge Aspen)
2018-10-11 Nikon Z7 Has a Serious Behavioral Problem: Buttons go Unresponsive, Screen Blinks and Blinks
2018-10-11 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 24mm: Snowstorm Meltwater Pond View to Mt Conness Eastern Ridge
2018-10-10 Nikon Z7: Examples, Handheld with IBIS, Very Slow Shutter: Lundy Canyon (Zeiss Otus 28/1.4)
2018-10-10 Nikon Z7 Autofocus Accuracy: Pinpoint AF vs Magnified Live View Reference Frame
2018-10-09 Nikon Z7: Thin 1.1mm Sensor Cover Glass Gives Promise of using M-Mount Lenses with Good Performance
2018-10-09 Nikon Z7: Shooting Handheld with and Without IBIS
2018-10-09 Nikon Z7: Image Sharpness vs Zone of Focus, Autofocus Error and Mitigation
2018-10-08 Zeiss Milvus 18mm f/2.8 Examples on Nikon Z7: Mt Conness Basin East
2018-10-08 Nikon NIKKOR Z 24-70mm f/4 S Examples Using IBIS, Conness Lakes Area
2018-10-08 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 40mm: Backlit Orange Dead Pine
2018-10-08 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 30mm: Trail Along Lower Conness Lake
2018-10-07 Using F-Mount Lenses on the Nikon Z7 with Nikon FTZ lens adapter
2018-10-07 Nikon Z7 Review in Progress in the Mountains
2018-10-07 Nikon NIKKOR Z 24-70mm f/4 S Aperture Series at 24mm: Summit View at Dusk Over Upper Conness Lake
2018-10-07 Configuring the Nikon Z7
2018-10-06 Testing the Nikon Z7 for Pattern Noise in Typical Landscape Scenario
2018-10-06 Nikon Z7: RAW vs JPEG
2018-10-06 Nikon Z7 and Astrophotography, versus Nikon D850
2018-10-05 Testing the Nikon Z7 and Nikon NIKKOR S 24-70mm f/4 S in the Eastern Sierra
2018-10-03 Reader Comments: Nikon Z7 Focusing and IBIS vs Sony Mirrorless
2018-10-01 With Suggestions of Pattern/Banding Noise in the New Nikon Z7, It Might Make Sense to RENT Before Buying
2018-09-27 Nikon Z7 on the Way for Testing
2018-09-07 MTF Services Unveils the First Lens Adapters for Nikon Z-Mount
2018-09-07 Canon RF 24-105mm f/4 IS vs Nikon NIKKOR Z 24-70mm f/4 S: What Does the MTF Chart Tell Us?
2018-09-06 Implications of Flange Focal Distance for Adapting Sony Mirrorless Lenses for the Canon Mirrorless RF-Mount and Nikon Mirrorless Z-Mount
2018-09-01 Sigma DG HSM Art Lenses on Sony Mirrorless, and Implications for Nikon Z7 + Nikon FTZ lens Adapter
2018-09-01 Reader Comment: Nikon FTZ Lens Adapter vs 3rd Party Lenses — Autofocus Might Not Work
2018-08-31 What’s Next for Mirrorless? Canon For Sure, but What About...
2018-08-30 Really Right Stuff Accepting Pre-Orders for Nikon Z7 and Nikon Z6 L-Plate
2018-08-30 Nikon Z7: Optical Design vs the Large-Diameter Z-Mount and Short 16mm Flange Focal Distance
2018-08-27 Nikon Z7: the Emphasis on Lens Design for Video
2018-08-26 Reader Comment: Thoughts on Nikon Z lens Line Optical Quality
2018-08-26 Nikon Z7: the Single XQD Card Slot Thing
2018-08-25 Reader Comment: Nikon Z7 Features/Controls
2018-08-25 Nikon Z7: Pinpoint AF
2018-08-25 Nikon Z7: Improved Focus Stacking Support
2018-08-25 Nikon Z7: High-Grade EVF
2018-08-25 Nikon Z7 Diffraction Compensation
2018-08-24 Nikon Z lens Line Roadmap
2018-08-24 Nikon NIKKOR Z 58mm f/0.95 S Noct
2018-08-24 Initial Impressions of the Nikon’s Marketing of the Nikon Z System
2018-08-24 Comments on Nikon Z7 Features
2018-08-23 Nikon Z System Announced and Available for Pre-Order
2018-08-12 Reader Comment: Sony System for Nikon User?
2018-07-31 Reader Question: Focus Shift with Nikon Mirrorless
2018-07-26 Nikon Mirrorless: What is the Value Proposition?
2018-07-25 Nikon to Enter Mirrorless Camera Market (Updated with comments)