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2024-03-29 04:22:03
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Nikon lens price increases

Do you like higher prices? I certainly don’t. So if you want a deal, check out the rebates and promotions at B&H Photo.

High prices cure high prices. Low prices cure low prices.

Prices have now gone up on Nikon lenses, as I warned back in January. One reader emailed me, expressing outrage (“rape” was one word used), here is the note he says he sent to Nikon and B&H Photo:

Your attempt to raise Nikon lens prices by such an outrageous amount is amazingly arrogant and truly out of line in today's economic environment. As your lenses collect dust on the shelves you will regret your egregious decision”.

He requested I publish this, and so I have. And I don’t blame him—it’s shocking. But my view is rather different.

First, it’s not an “attempt” to raise prices—it’s a fait accompli. Nikon has raised prices in dollars, but the price in Yen is more or less the same. This is a matter of fairness and economics: the Dollar has collapsed against the Yen by 20% in just five months.

Nikon won’t stay in business selling products for 20% less (and probably at a loss at that). That is “today’s economic environment”. Stay in the High State of Objective Observation, and look for the Truth.

Second, “rape” (not shown in the quote above) is an act of violence. Nikon can’t force anyone to buy their products. If Canon doesn’t follow suit and continues to eat Yen/Dollar losses on US sales, Nikon will lose sales (probably to Canon), and might have to lower prices.

The D3x has apparently not risen in price (in US dollars). This is likely because the Yen was even lower at the D3x’s debut in December. Had it been priced in September, it would have been around $6400—the same price as the Canon 1Ds Mark III street price.

There’s lots more to say on the fascinating interplay of mass fear, fiat currencies, deflation and inflation, and exchange rates, but this is a photography blog. Read The Creature, more relevant than any time in history.


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