The Zeiss Touit lenses (reviewed in Guide to Mirrorless) are designed to project an image circle to cover an APS-C sensor, e.g. Sony NEX or Fujifilm X. However, the new Sony A7 and A7R have a compatible mount and can use them in APS-C crop mode, or full frame mode, though in full frame mode results outside the APS-C are will degrade or vignette.
Zeiss is offering quite substantial instant rebates on the Zeiss Touit lenses. Click through the button links for Zeiss Touit on the gear page.
In time for the holiday buying season, ZEISS announces an Instant Savings Promotion for the Touit lenses. The savings amount to 20% of the List Price and is discounted by the dealer at the time of purchase.
The value of the instant savings for the Touit 2.8/12 lens totals $251 and effectively reduces the list price on the lens to $999.00. On the Touit 1.8/32 lens, the instant savings totals $180.00, reducing the list price to $720.00. The Instant Savings Promotion is valid on all purchases from an authorized ZEISS dealer from October 24, 2013 through January 31, 2014.
The ZEISS Touit lenses are premium quality lenses for the Sony NEX and Fujifilm X compact system cameras. Launched in the summer of 2013, the lenses have been well received in the market and recognized for their performance with the EISA Best Product Award for 2013-2014 and American Photo Editor's Choice Award 2013.
Both lenses feature elegant styling and the image performance ZEISS lenses are famous for. The third lens in the Touit family, the Touit 2.8/50 Macro, will begin shipping at the end of 2013.