Latest or all posts or last 15, 30, 90 or 180 days.
Get up to 16x more storage and 2x the speeds of the original drive
Handpicked deals...
$3698 $2998
SAVE $700

$2397 $1897
SAVE $500

$1199 $898
SAVE $301

$1299 $1169
SAVE $130

$4499 $3999
SAVE $500

$1399 $1099
SAVE $300

$1499 $1299
SAVE $200

$4499 $3149
SAVE $1350

$2299 $1599
SAVE $700

$2498 $2198
SAVE $300

$1799 $1379
SAVE $420

$2998 $2498
SAVE $500

$1299 $1124
SAVE $175

$2199 $1999
SAVE $200

$430 $220
SAVE $210

$3399 $2299
SAVE $1100

$6299 $3599
SAVE $2700

$398 $278
SAVE $120

$1499 $1019
SAVE $480

$1279 $719
SAVE $560

$1699 $1549
SAVE $150

Sony’s Full-Frame Warpath

Get Sony A7 at B&H Photo.

Consider that in five years or so, Canon has done nothing significant in full frame, and Nikon seems intent on letting the D800/D800E age with zero improvements (though several are obvious). It’s almost as if CaNikon wants to give away market share. Maybe both companies have something great pending.

But Sony’s approach to full-frame mirrorless is remarkable.

In about six months, Sony has released three full-frame mirrorless cameras at 12, 24, 36 megapixels, each serving a different audience, including the most exciting one of all in terms of groundbreaking technology: high quality 4K video in the Sony A7s with a sensor expressly made for the task. It could take the industry by storm if priced aggressively (and assuming nothing troubling pops up with its 4K reliability and quality).

Wow. While the A7* lineup has its shortcomings of various sorts (ergonomics, menu system, vibration), Sony has to get credit where it is due: real innovation with an aggressive price point while pushing hard on the quality front. The lens selection remains the weak area, but even that will improve towards the end of this year.

This is the way industries are remade. It doesn’t really matter if 1st-gen offerings have issues—they set the pace and tone, and 2nd-gen stuff can seal the deal.

Sony A7R and Sony A7s

Save the tax, we pay you back, instantly!
View all handpicked deals...

Nikon AF-S NIKKOR 24-70mm f/2.8E ED VR Lens
$2397 $1897
SAVE $500

diglloyd Inc. | FTC Disclosure | PRIVACY POLICY | Trademarks | Terms of Use
Contact | About Lloyd Chambers | Consulting | Photo Tours
RSS Feeds | Twitter
Copyright © 2019 diglloyd Inc, all rights reserved.