Get Sony A7 at B&H Photo.
The Wall Street Journal reports:
Sony Corp. on Wednesday predicted its sixth annual loss in seven years because of drawn-out problems at its consumer-electronics division, disappointing investors who had expected a restructuring to bear fruit.
For the 12 months ending March 2015, the Japanese technology and entertainment company predicted a net loss of ¥50 billion ($489 million). That is slimmer than a loss of ¥128 billion in the year just ended, but far from the profit analysts had expected.
This caught my eye (emphasis added):
... sales of consumer-electronics products such as TV sets, PCs and cameras have nearly halved from their peak six years ago.... Sony expects to sell 50 million smartphones in the current year ... performance of its new PlayStation 4 game console ... focus on higher-priced products to finally stem losses from the electronics segment...
Interesting that digital cameras are not mentioned as part of the “strong” mix, though I think this refers mainly to the point and shoot area. Yet my guess is that the Sony full frame warpath with the A7s/A7/A7R is in fact a strategy that dovetails with the higher end, higher-profit focus. And I am looking forward to the missing A7X model with ~72 megapixels having an electronic first curtain shutter.