The Fujifilm GFX looks to be available March 1st, hot on the heels of the Hasselblad X1D.
The Fujifilm GFX looks to be the workhorse system camera, and the Hasselblad X1D looks to be the lighter svelte portable option.
It is exciting to have two medium format mirrorless cameras become available at about the same time. I am very curious to see my reactions to each including which system proves more amenable to field work (operational characteristics, reliability, annoyances and bugs, etc).
Ergonomics like physical comfort of the grip and size/weight of the camera + lens can matter a great deal. The grip on some cameras make my hand hurt by forcing a pinch-grip. Such things can be major dissatisfiers. The menu access and button design (and number available), whether there is a My Menu and so on.
Given some time shooting, which system is more reliable in all sorts of ways, including autofocus accuracy, quirks and bugs, and even data loss (Pentax still has a problem!).
And then there are the “small” but crucially important things for the way I work, like whether the camera resets the self timer each shot or with power off, whether magnified live view is fast and intelligently done, including ease of invoking it and whether AF can be used to focus in magnified Live View for a precise choice. None of the foregoing are a given, plenty of camera vendors screw up such basics (including Fujifilm on the self timer-reset idiocy).
In short, all the things that always crop up with new camera designs, some things designed so badly you don’t think any camera designer could think it up—but did.
Bottom line—which one I’d want to buy and why. All that and more and full lens coverage will go into my reviews of these systems.
Shown below is much of the GF system, but see the Fujifilm GF wishlist for everything.