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Photokina Brings Good Stuff: Medium Format Market in Particular

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The medium format market had some new life injected into it today. Recall that back in May in Is 100 Megapixels Coming to Fujifilm GFX and Hasselblad X Line? I suggested that 100 megapixel medium format cameras should be coming—and they are.

Fujifilm GFX-100S

See my Fujifilm medium format reviews.

The Fujifilm GFX-100S is “in development” and priced at around US$10000 and is stated to become available in 2019. Note the second point: sensor-based image stabilization in a medium format camera—a first.

  • 100 megapixel sensor with phase detection (PD) pixels
  • In Body Image Stabilization (IBIS)
  • 4K video

Fujifilm GFX-50R

The about $4500 Fujifilm GFX 50R (available for pre-order tomorrow) is a 50-megapixel compact camera (R = rangefinder style), apparently taking the same lenses as the Fujifilm GFX-50S.

  • 51.4MP 43.8 x 32.9mm CMOS Sensor
  • X-Processor Pro Image Processor
  • Built-In 3.69m-Dot 0.77x OLED EVF
  • 3.2" 2.36m-Dot Tilting Touchscreen LCD
  • Full HD 1080p Video Recording at 30 fps [diglloyd: seriously? who would ever want to shoot in 2K?).
  • Bluetooth Low Energy Connectivity
  • Film Simulation Modes
  • Dual SD Memory Card Slots
  • Weather-Sealed Magnesium Alloy Body

Leica S3

Details are sketchy on the Leica S3, but mid-2019 seems to be the timeframe.

I almost feel sorry for Leica: announcing a 64 megapixel Leica S3 when Fujifilm is going all the way to 100 megapixels, and surely Hasselblad will be at 100 megapixels soon, also. Who wants a DSLR any more? Then there are the reliability and service issues with Leica S lenses—I’ve heard too many bad stories now.

Hasselblad introduces 3 new lenses

See my Hasselblad medium format reviews.

Hasselblad now has an outstanding lens line, with all the gaps now filled in: 21/30/45/65/80/90/120/135mm lenses. All Hasselblad XCD lenses I’ve tested so far have been outstanding with no sample issues—impressive.

The XCD 80mm, XCD 65mm and the XCD 135mm lenses are now available for pre-ordering and will begin shipping in December 2018.

Hasselblad XCD 135mm f/2.8

The XCD 2,8/135 is a short telephoto lens providing a 135mm focal length. It compares to a 105mm full frame lens, making it perfect for portrait or landscape photography. The XCD 135mm features a 1 m close distance setting (1:5.8 and 1:3.4 image scale) and an aperture range between 2,8 and 32. When paired with the dedicated X Converter 1,7, the lens’ focal length grows to 230mm, providing a 178mm full frame equivalency along with an aperture range of 4,8-32.

Hasselblad XCD 80mm f/1.9

As Hasselblad’s fastest lens ever, the XCD 1,9/80 features the largest aperture of any Hasselblad lens at f/1,9. With unique twin AF motors and outstanding optical design, this lens provides an equivalent aperture of f/1,5 and a field of view similar to 63mm on full frame 35mm systems. With a 77mm front diameter, it supports common filters and threaded accessories. The XCD 1,9/80 features a 70cm (28in) minimum focus distance (1:6,4 image scale) and an aperture range from 1,9-32. It is especially suitable for portrait, nature and product photography with its ability to produce pleasing bokeh through excellent subject isolation with a shallow depth-of-field.

Hasselblad XCD 65mm f/2.8

The XCD 2,8/65 is the ideal standard lens in any X System photographer’s kit. With a 50mm full frame equivalency, it’s designed to achieve the ‘normal’ focal length and mimic the human field of view. Thanks to its f/2,8 maximum aperture and 0.5 m (20 in.) minimum focus distance, the XCD 65mm is the versatile option for street, travel, and general photography.


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