I’ve long desired to reduce the ad clutter on this site. Note that since subscriber pages have few to no ads* , we’re talking almost entirely about this blog, which is free to all.
Last night I sent an email titled “request from Lloyd Chambers at diglloyd.com, plus 🔥 Sony A7R IV ordering” to all subscribers.
My appreciation and big thank you to those who responded, and especially to those who purchased the Sony A7R IV. B&H tells me it was a 4-year best sales day—the test worked beautifully. I did that test for a reason!
* A very few subscriber pages have products shown as a convenience out of the way at the very end of the page after all the review content. Out of the way, but handy..
Contact me with feedback.
Would you partner with me to reduce ad clutter by accepting just a few promotional emails? Emails that you act on—clicking through at least, and buying when the product matches plans*.
I’m talking about once or twice a month (on average), with emails especially targeting the release of significant and desirable new products—curated stuff I choose by hand. And/or products that I have found personally excellent and valuable.
Here’s why accepting a few promotional emails can be a win for you, me, and B&H Photo:
- Reducing ad presence helps readers and subscribers because I can spend more time publishing content, since I would spend less time dealing with ads.
- Reduced ad presence is a better experience for all.
- B&H has generously loaned me gear for over a decade now—more important than ever given the huge costs of the latest gear. Prioritized loaners are critical to me covering the gear you all want to hear about. B&H deserves your patronage.
If I can rely on some level of purchasing through these occasional promotional emails, then ads for B&H Photo can take a back seat. Regular blog readers who are not subscribers would be encouraged to join the list.
I would offer some level of control over the emails (on or off to start), but who would want to decline while enjoying the benefits when the vast majority of subscribers are partnering to make the experience better for all?
For now, the OWC (MacSales.com) ads are critical and I am not in a position to make changes there, but the same model might be possible—TBD. My ultimate goal is fewer ads, more content front and center.
* B&H Photo ships overseas, but I realize that some overseas subscribers don’t find this convenient in many countries (customs clearance in particular). Still, just by clicking through and at least considering it, overseas readers can contribute to the benefit of having fewer ads.
EASY and FAST way to steer towards fewer ads
Buy using diglloyd.com links/ads as follows:
1. Go to diglloyd.com
2. Click through any link or ad to B&H Photo (or OWC).
- One click-through on any link to B&H attributes sales to diglloyd.com in that browser session. - No need to click through over and over, unless you quit the browser.
- High-priced items count the most, as total dollar amount is the most important metric.
- click-throughs even without purchase show interest too!
- Does NOT work: adding yourself to a B&H mailing list, and ordering through email link in email from B&H. Love