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Fujifilm GFX-100 is Confoundingly Complicated

Get Fujifilm GFX-100 at B&H Photo.

For the first time ever in 11 years of reviewing cameras, I do not feel I can use a camera (GFX-100) without a significant risk of problems/mistakes that would ruin the shoot. The Fujifilm GFX-100 has so many buttons, many tiny, that are easily pressed just by holding or handling the camera, each of which can make a serious change to shooting parameters.

It is the anti-Hasselblad X1D!

CLICK TO VIEW: Fujifilm medium format System

As just one example, the front dial was pre-set to change the ISO and it wraps around, making it easy to go from ISO 50 to ISO 32000 without even noticing. Yikes.

Looks like a long read of the manual, which is on par with the average in not really explaining much. It will take hours to sort it all out.

I’m sure I’ll sort it out satisfactorily but there is something badly thought out about the whole idea of so many actively risky buttons sprinkled around the camera in seemingly random positions, all of which one has to actively reprogram or deprogram or at least memorize and remember not to touch. I could not for example figure out how to set aperture priority, meaning that I succeeded eventually, but the logic of how I got there escapes me.

Add in baked-in JPEG-centric settings in the Q menu (totally useless to my raw shooting), and it feels incoherent.

So I am having to methodically go through and deprogram all sorts of things. It's a tedious unnecessary task had it been designed better. The Fujifilm GFX-50S did not have this issue. I don't see this design helping anyone; it's cognitive and haptic overload to make use of all the buttons.

Fujifilm GFX-100 rear view showing most of the numerous buttons

MacPerformanceGuide.com
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