Latest or all posts or last 15, 30, 90 or 180 days.
Upgrade the memory of your 2020 iMac up to 128GB
877-865-7002
Today’s Deal Zone Items... Handpicked deals...
$1398 $998
SAVE $400

$1798 $1198
SAVE $600

$151 $151
SAVE $click

$2299 $2069
SAVE $230

$240 $175
SAVE $65

$240 $175
SAVE $65

$1399 $1399
SAVE $click

$2198 $1998
SAVE $200

$2299 $1799
SAVE $500

$2000 $1500
SAVE $500

$898 $798
SAVE $100

$1799 $1799
SAVE $click

$1699 $1499
SAVE $200

$999 $799
SAVE $200

$1798 $1198
SAVE $600

$1997 $1797
SAVE $200

$3199 $3199
SAVE $click

$80 $33
SAVE $46

$199 $149
SAVE $50

$699 $549
SAVE $150

$400 $300
SAVE $100

$2090 $1690
SAVE $400

$1699 $949
SAVE $750

$1199 $1099
SAVE $100

$1199 $1099
SAVE $100

$999 $949
SAVE $50

$1699 $949
SAVE $750

Reader Comment: “pick the lens we like the rendering from and then buy the body?”

re: Sony GM Lenses: World-Class Performance, Why Look Elsewhere?
re: Sony FE 50mm f/1.2 GM Examples: Strikingly Beautiful Image Rendition with Outstanding Sharpness

Michael K writes:

We are all mainly focused on which bodies to buy and then buy the lens we can afford. Maybe that's the wrong way round?

Surely we should pick the lens we like the rendering from and then buy the body? Just a thought. It's an exciting time with all this new camera tech coming to the market.

DIGLLOYD: setting aside usage scenarios and existing gear, yes it can be a very good way to go for those having a specific capture style. Very much a 'feel' thing to the images. Add in the design trends with a particular brand and that can seal the deal.

We are in the golden age of photography.

I wrote this back in 2010 in Choosing a Camera:

A digital camera is an accessory whose value plummets over time. A year or two or three later, you might be shooting a different model camera with more megapixels, better dynamic range, faster focus, etc. But the lenses need not change. Lenses not only hold their value, but some actually increase in price over time. Also, digital cameras keep improving each year, so take the long view, investing in lenses first.

Since I wrote the above, little has changed (the idea still rings true), and everything has changed (major advances in camera and lens technology).

But while certain lenses will never go out of rendering style, it is a heck of a lot friendlier to tote around on Sony FE 50mm f/1.2 GM on an Sony A1/A7R IV with autofocus, instead of a 'big brick' Nikon D850 + Zeiss 50mm f/1.4 APO-Distagon.

Tigger in fig tree
f1.2 @ 1/1250 sec handheld IBIS=on electronic shutter, ISO 800; 2021-05-11 19:40:32
Sony A1 + Sony FE 50mm f/1.2 GM
RAW: LACA corrected, pull 0.66 stops, +30 Whites, +10 Clarity

[low-res image for bot]
Thunderbolt 4 Dock

Thunderbolt 4 hub and ports!

Any Mac with Thunderbolt 3.



Save the tax, we pay you back, instantly!
View all handpicked deals...

Sony Alpha a7R II Mirrorless Digital Camera (Body Only)
$1798 $1198
SAVE $600

diglloyd Inc. | FTC Disclosure | PRIVACY POLICY | Trademarks | Terms of Use
Contact | About Lloyd Chambers | Consulting | Photo Tours
RSS Feeds | Twitter
Copyright © 2021 diglloyd Inc, all rights reserved.