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Accepted OWC Brand Ambassador for OWC Atlas Camera Cards + Why I Use High Capacity Cards and Never Erase Them On a Trip

re: SDXC and CFExpress and OWC Innergize

OWC Atlas camera cards

As far as I know, no other camera card vendor has as broad and deep a camera-card and camera-reader ecosystem as does OWC (for both still and video).

That, and the extremely high quality of the OWC Atlas cards and card readers is why I have switched to them exclusively, and agreed to become a brand ambassador for the OWC Atlas line.

Here is why I chose the OWC Atlas cards preferentially:

  • OWC Atlas cards and readers are extremely well built. Other brands have literally fallen apart on me over the years.
  • OWC Atlas cards are top performers and OWC Innergize can reset them to factory-new performance any time.
  • OWC Atlas cards have field-upgradeable firmware in case a camera compatibility issue arises (though remarkably the Atlas cards have proven to be the most compatible cards I’ve used, working even when camera manual says otherwise).
  • Since December 2021, the OWC Atlas SDXC and CFExpress Type B cards have performed flawlessly for me in Leica, Canon, Nikon, Sony, Fujifilm cameras (OWC Atlas S Pro, OWC Atlas, the slightly older variants of the current lineup).
  • OWC Innergize displays remaining lifetime as time goes by. Two or three years from now, my best is they’ll still be at 70% or better lifespan, but it’s nice to be sure of it.

Disclosure: OWC traded-in existing SDXC and CFExpress cards of mine for its new Atlas lineup; I did not pay for them. Discounts would apply should I want to purchase more, though I have no plans to do so.

Cards and card readers I use

At present I use the following cards/readers:

Most people do not need this many cards and/or that much capacity, though some video shooters might need a lot more. But I use up to 4 cameras at a time in my field work (comparisons, etc), so my needs are unusual for still photography.

In-camera backups

Dual-slot cameras afford an option to simultaneously write to two cards. I configure/configured my cameras like this, or similar:

  1. In Sony A7R V, 256GB card as primary and a 1TB backup card.
  2. In Nikon Z8, 650GB primary and a 1TB backup card.
  3. In Fujifilm GFX100S, 256GB primary, 1TB backup card.
  4. In Hasselblad X2D, internal SSD primary, 1TB backup card.

The idea is that the 1TB cards serve as a built-in backup (simultaneous write), which I never erase during a trip, not until I am at home with full backups of everything.

Recommended camera cards and dedicated readers: SDXC and CFExpress
Good choices: OWC Atlas FXR, OWC Atlas Dual CFexpress + SD Card Card Reader, OWC Atlas Pro, OWC Atlas Ultra


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