Accepted OWC Brand Ambassador for OWC Atlas Camera Cards
re: SDXC and CFExpress and OWC Innergize
As far as I know, no other camera card vendor has as broad and deep a camera-card and camera-reader ecosystem as does OWC (for both still and video).
That, and the extremely high quality of the OWC Atlas cards and card readers is why I have switched to them exclusively, and agreed to become a brand ambassador for the OWC Atlas line.
Here is why I chose the OWC Atlas cards preferentially:
- OWC Atlas cards and readers are extremely well built. Other brands have literally fallen apart on me over the years.
- OWC Atlas cards are top performers and OWC Innergize can reset them to factory-new performance any time.
- OWC Atlas cards have field-upgradeable firmware in case a camera compatibility issue arises (though remarkably the Atlas cards have proven to be the most compatible cards I’ve used, working even when camera manual says otherwise).
- Since December 2021, the OWC Atlas SDXC and CFExpress Type B cards have performed flawlessly for me in Leica, Canon, Nikon, Sony, Fujifilm cameras (OWC Atlas S Pro, OWC Atlas, the slightly older variants of the current lineup).
- OWC Innergize displays remaining lifetime as time goes by. Two or three years from now, my best is they’ll still be at 70% or better lifespan, but it’s nice to be sure of it.
Disclosure: OWC traded-in existing SDXC and CFExpress cards of mine for its new Atlas lineup; I did not pay for them. Discounts would apply should I want to purchase more, though I have no plans to do so.
Cards and card readers I use
At present I use the following cards/readers:
- 2 X 650GB OWC Atlas Ultra CFExpress Type B
- 4 X 256GB OWC Atlas Ultra SDXC
- 2 X 1TB OWC Atlas Pro SDXC
- OWC Atlas FXR card reader
- OWC Atlas Dual CFexpress + SD Card Card Reader
Most people do not need this many cards and/or that much capacity, though some video shooters might need a lot more. But I use up to 4 cameras at a time in my field work (comparisons, etc), so my needs are unusual for still photography.
In-camera backups
Dual-slot cameras afford an option to simultaneously write to two cards. I configure/configured my cameras like this, or similar:
- In Sony A7R V, 256GB card as primary and a 1TB backup card.
- In Nikon Z8, 650GB primary and a 1TB backup card.
- In Fujifilm GFX100S, 256GB primary, 1TB backup card.
- In Hasselblad X2D, internal SSD primary, 1TB backup card.
The idea is that the 1TB cards serve as a built-in backup (simultaneous write), which I never erase during a trip, not until I am at home with full backups of everything.
Recommended camera cards and dedicated readers: and Good choices: OWC Atlas FXR, OWC Atlas Dual CFexpress + SD Card Card Reader, OWC Atlas Pro, OWC Atlas Ultra
