Sony A7R IV Takes the Floor
Related: Sony, Sony A7R, Sony A7R II, Sony A7R III, Sony A7R IV, Sony mirrorless
I am sure Sony planned the Sony A7R IV announcement for my drive home from Yosemite followed by my dentist visit for four new front crowns—busy day yesterday! Sony must have an 'in' with someone in Scott’s Simulation.
It’s nice to have real teeth again (six were broken during my Dec 30 bike crash).
I will have a lot to say about the Sony A7R IV in coming days and in my in-depth review. There is much to like, and yet the most important feature of the Sony A7R IV (for me) looks to be dead on arrival for practical use.
I can’t foresee any company overtaking Sony at this point. Mirrorless is Sony. Sony is mirrorless. All the other me-too'ers are there to keep the Sony juggernaut going via a competitive pressure. Sony dominates the sensor business too. Fujifilm has wisely staked out the medium format area with Hasselblad a distant second. The DSLR is dead.
Meanwhile, the Fujifilm GFX-100 is here and I have a backlog on Canon EOS R and the Voigtlander FE NOKTON 21mm f/1.4 Aspheric. I will interleave coverage of the two latter items into my coverage of the GFX-100.
How much better will medium format have to be to beat the advancing 35mm state of the art? Perhaps a multi-shot high-res mode on the Fujifilm GFX-100 with a firmware update?
Sony A7R IV — high demand, pre-order for priority
Due to ship on September 12, we’re 8 weeks away from when I can start reviewing.
Demand 🔥 is likely to be high, pre-order the Sony A7R IV ASAP.
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