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Canon CarePak

Sony and Nikon and Sigma and Leica, take note. And Canon too—why the limited time offer? Canon seems to see it as a short-term sales tool, but I see that as a strategic blunder.

Make it a compelling differentiator of Canon DSLRs by offering it upfront at low cost. This sort of thing ought to be bundled with product purchase, at least as an attractively-priced add-on. And it ought not to be restricted to an enumerated selection of lenses—this just sows confusion and undermines the message. Surely a company like Canon can figure out if a $50 or $100 upcharge is a good business model—figure it out—the camera market is sloppy and lazy in all sorts of areas, including warranty and service ideas.

Canon 5DS R

Of course, Nikon has long had a 5-year warranty for lenses (1+4 years with registration) here in the USA, though not for camera bodies. Raise brand appeal and value, that being not just the physical product but support and service and warranty.

Sony has a long way to go to anything like this, I wonder what might happen if Sony used some good sense and made all of its full frame mirrorless cameras available for guaranteed 72 hours in-house turnaround? Pros would feel a lot more comfortable.

Heck, some automobiles cost less than some of these camera systems with a few of the nicer lenses. Who would buy a car with with a 1-year warranty? So why (at the least) do high end camera systems provide such short-term warranties?

Canon CarePAK Plus Special Free Promotion Turns ‘Whoops’ Into Whoopie!

Accidents happen all the time. One minute you’re embracing your creativity and capturing amazing photos and the next minute you’re staring down at what’s left of your Canon camera after its been dropped off a cliff, smashed by an overeager toddler, knocked off the picnic table and into the pool, or had an extra-large latte (no whip) spilled all over its LCD screen. Talk about a creativity buzz kill.

Canon U.S.A., Inc. wants you focused on taking great photos, not on worrying how much it will cost to get your camera repaired. Beginning May 1, 2016 and running through July 30, 2016, Canon U.S.A. is offering a complimentary CarePAK Plus Protection Plan good for a 13-month period from time of purchase, when you purchase an eligible camera or lens product at a Canon Authorized Dealer.

With Canon CarePAK Plus Protection your camera is repaired by Canon factory trained technicians using only Genuine Canon Parts. No third parties. No confusion—just the promise of protection from accidental damages, for a 13-month period— absolutely free. Any camera repaired under this promotion will receive priority service, free return shipping and support direct from Canon. And once the 13-month period is completed, Canon camera and lens owners have the opportunity to purchase an extended CarePAK Plus Plan.

Eligible Canon DSLR camera bodies include the EOS-1D X Mark II, EOS-1D X, EOS 5DS, EOS 5DS R, EOS 5D Mark III, EOS 6D, and EOS 7D Mark II. Eligible lenses include the EF-17-40mm f/4L USM, EF 100mm f/2.8L Macros IS USM, EF 50mm f/1.2L USM, EF 16-35mm f/2.8L II USM, EF 24-70mm f/2.8L II USM, EF 85mm f/1.2L II USM, EF 70-20mm f/2.8L IS II USM, and EF 100-400mm f/4.5-5.6L IS II USM. All eligible product(s) must be registered on the Canon website, www.usa.canon.com/protection within 30 days of purchase date to take advantage of this special promotion.

Accidents do happen— but with Canon CarePAK Plus Protection life can go right on being picture-perfect.

Learn more about this promotion at usa.canon.com/carepak-plus.

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