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Bill Atkinson’s “Photo Card” for iPhone/iPad: Tangible Internet-Age Postcards

Bill Atkinson is Mr. Hypercard, of Apple fame. He is a color expert and brilliant photographer. Today I had the pleasure of his company on several topics, including his latest creation.

Bill showed me his latest creation, the iPhone/iPad app “Photo Card”, available on the Apple Store. Other platforms are coming, e.g., Android, and I am trying to persuade him to do a web interface for computer users like me.

It started simply enough—Bill showed me one of his postcards—printed and sent through the mail. The card is very durable and aside from holding it to see sheen to reveal the printed-on postal service processing stuff (or a UV light), it looks like it was just custom made and was never posted.

It’s the kind of thing you could not do half as well at home: I was astounded at the quality of the laminated card with excellent color. They’re way more good enough to frame—and no backing/support is needed in a frame so you can see front and back of the card.

More info

CNET: Apple legend Bill Atkinson's new mission: Save the postcard

Twit.TV part 1 and Twit.tv Part 2 and Twit.TV Part 3

How it works

First, you need to create an account and buy credits.

You choose your own image, your own stamp, and you can even add a QR reader for a voice recording. Very slick, very well thought out. For example, just entering the zip code alone looks up the city and state, saving time on addressing.

A preview after editing is shown below. The fish picture (mine) will be the front of the postcard. The stamp is a real postage stamp made with my own image, the bike is a graphic just for fun, the smaller fish picture is yet another picture of mine, and the yellow/blue thing will contain a QR code with a recorded voice message up to a minute long.

Two things from my POV: (1) the images have to be on the phone to be used by the app, which for me means copying and syncing to the phone first—a hassle. This is of course NOT an issue for shots made with the iPhone and already on the phone. (2) I would like to make cards on my Mac in an app or web browser because it is far more efficient for me to work on a computer, where all my photos and contacts are stored.

Bill Atkinson’s iPhone app 'Photo Card', preview of final card

Below, a not yet finished card.

Bill Atkinson’s iPhone app 'Photo Card', editing view

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