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Market Share of Fujifilm Medium Format vs Hasselblad Medium Format?

re: Camera System Value Proposition: Sony A7R V vs Leica SL3 vs Fujifilm GFX100 II vs Hasselblad X2D

I’m trying to learn just what the numbers look like for market share of Fujifilm Medium Format vs Hasselblad Medium Format and without regard to the Hasselblad H system (very nice), which is a niche within a niche.

In particular, I wonder if any readers have any hard numbers on Hasselblad X2D vs Fujifilm GFX100S/Fujifilm GFX100 II. I expect it’s around 10% for Hassy, but I don’t know.

CLICK TO VIEW: Fujifilm Medium Format Top Picks

CLICK TO VIEW: Hasselblad X2D Top Picks

See also Camera System Value Proposition: Sony A7R V vs Leica SL3 vs Fujifilm GFX100 II vs Hasselblad X2D.

Jason W writes:

For fun, because your question made me curious, I called Store X and asked their pro services desk about Hasselblad vs Fujifilm medium format observations.

Fujifilm clearly has the numbers. Hasselblad products trickle in. 1-2 of the Hasselblad X bodies come in per month, but the availability can be 1-2 months on lenses, weeks on bodies if not in stock.

The surprising thing though, the rep said he's personally sold more X2D's than GFX 100 II's, which is a slower seller than previous GFX bodies.

But he says he feels he can often spot a Fujifilm customer or Hasselblad customer by sight, as they tend to be very different users. Hard working pro's coming from FF generally end up being Fujifilm MF customers while Hasselblad buyers tend to be more "stylish," richer, but less experienced, although many high end artists also. He called them the Tesla drivers of the camera world.

The discontinued XCD 21mm is part of the old line and he thinks it may be updated. He thinks this year will be telling for Hasselblad.

DIGLLOYD: sounds right. BTW, the Hasselblad X2D seems to be in stock pretty much continuously at B&H Photo.

Fujifilm priced the Fujifilm GFX100 II at $7499. Its sales are surely greatly impacted by the $4399 Fujifilm GFX100S. Who wants to pay $7500 instead of $4400? Though the GFX100 II is in fact a much nicer camera which might be hard to appreciate for most of us given the $3100 difference.

The pricing of the GFX100 II is a bit high, perhaps to accommodate a Fujifilm GFX100S II presumably being somewhat less appealing than the GFX100 II (I’m guessing a little less nice and built-in EVF setup). The pricing of the GFX100S at $4399 looks like an aggressive “loss leader” way to drive 100-megapixel medium format adoption way down into 35mm pricing areas, thus growing the market potential and making Hasselblad increasingly a niche competitor and therefore largely irrelevant.

System cost for various camera brands as of 2024-03-16 at bhphoto.com
Hasselblad X2D + OWC Atlas Ultra + OWC Atlas Pro
Fujifilm GFX100 II + OWC Atlas Ultra + OWC Atlas Pro

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FUJIFILM GFX 100S Medium Format Mirrorless Camera
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