Latest or all posts or last 15, 30, 90 or 180 days.
Upgrade the memory of your 2019 iMac up to 128GB
Sony A7R IV

NEW! Technology tour de force.

CLICK THIS AD to pre-order.
My review will be in-depth!

Sony gear wishlist...
√ B&H Photo PAYS THE SALES TAX FOR YOU More info...

Rx for Profit = Sony RX* ?

If there were any doubt about my speculation as to the Sony RX1 being a trial balloon, as per the Sony Q1 FY2013 Consolidated Financial Results:

In the imaging business, sales of image sensors for smartphones, including external sales, continue to perform well due to market expansion and Sony’s industry-leading product appeal.

In compact digital cameras, where the market continues to contract, Sony has shifted its product lineup to high value-added models. Sony aims to enhance its profitability through initiatives such as adding new models to the “DSC-RX” series, which created a market for high-end compact digital cameras with large image sensors developed by Sony last year.

DIGLLOYD: Note “compact digital cameras, where the market continues to contract” (see CIPA discussion as well as the existential discussion).

Note also: “high end” and “large image sensors”. While this presumably means full-frame as well as relatively large sensors in very small cameras like the Sony RX100, dare we hope for a medium format mirrorless camera? Probably not, but who knows. But in the 36 X 24mm full-frame category, I bet that Sony can make a camera that could make Leica M users all hot and bothered. Fixed and interchangeable lens both make sense.

Sony Cybershot DSC-RX1

diglloyd Inc. | FTC Disclosure | PRIVACY POLICY | Trademarks | Terms of Use
Contact | About Lloyd Chambers | Consulting | Photo Tours
RSS Feeds | Twitter
Copyright © 2019 diglloyd Inc, all rights reserved.