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The Logjam Breaks: Nikon Discusses the D850

I’m a little confused by the conflation of “development” which implies a work in progress but not far along, and “upcoming release”. If I told my kids (when they were 2) on Jan 1st that Santa Claus was “upcoming”, they surely would think tomorrow, not about 358 days later. So I wonder what Nikon means by it.

Information regarding the release of this product will be announced at a later date.

Announcing an announcement suggests to 9 to 18 months off. But that’s big improvement over “is Nikon dead yet” and maybe it’s really 6 to 12 months.

Looks like the D850 is a strip-tease dribble-it-out marketing thing, since there is no timeline and no technical detail of any kind. The year it goes on sale isn’t even listed. Maybe Nikon will, for the first time ever, contact me and ask me to find as many bugs as I can? Ha ha.

My expectations are very high (see “expectations” in the pres release)—will the D850 exceed them? Just to meet my expectations, I need to see a high-res EVF option and at least 46 megapixels with the same per-pixel quality as the D810, along with superior attention given to dark shadow detail and a retina-grade rear LCD. Somehow I think my expectations are not likely to be met. Well, that’s OK as long as it wins on several other fronts.

The 8K time lapse shot with the D850 is impressive, sort of: if only Nikon had the sense to present it in 4K... dear Nikon why does my iMac 5K (3 year old technology) make your video look like it’s not sharp? I mean, 1440p is ok for low-res displays, but c'mon even my laptop has 2880 X 1800 resolution and my iMac 5K has 5120 X 2880. I’ll just have to hope that the D850 really is as good as claimed, because showing 1440p is lame when it’s claimed to be 8K.

Screen grab from Nikon D850 time lapse

DEVELOPMENT OF DIGITAL SLR CAMERA NIKON D850

MELVILLE, NY (July 25, 2017) –- Nikon Inc. is pleased to announce the development of the next generation full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850. This announcement coincides with Nikon’s 100th anniversary of its establishment, which is celebrated today.

The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including both aspiring and professional photographers as well as hobbyists who capture landscapes, weddings, sports, fashion, commercial imagery and multimedia content creators.

The D850 is the successor to the D810, which has been highly praised by its users for offering extremely sharp and clear rendering, with rich tone characteristics. This powerful new FX-format digital SLR camera is engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users, who demand the very best from their camera equipment. The D850 will exceed the expectations of the vast range of photographers that seek the high resolution and high-speed capabilities that only a Nikon of this caliber complemented by NIKKOR lenses can offer. To learn more about the Nikon D850, please visit nikonusa.com/d850.Information regarding the release of this product will be announced at a later date.

Nikon 100 Year Anniversary

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017. For more information about Nikon’s 100th Anniversary, please visit www.nikonusa.com/100th

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is a world leader in digital imaging, precision optics and photo imaging technology; globally recognized for setting new standards in product design and performance for an award-winning array of equipment that enables users to tell their stories through amazing photos and videos. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics as well as the Nikon 1 compact interchangeable lens camera system and KeyMission line of action cameras. Nikon Corporation, the parent company of Nikon Inc., recently announced the production of 100 million NIKKOR lenses in 2016, creating a new milestone in Nikon’s heritage of superior optics. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities. Connect with Nikon and other photographers on Facebook, Google+, Twitter, YouTube, Instagram, Vimeo and Flickr.

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