For the first time ever in 11 years of reviewing cameras, I do not feel I can use a camera (GFX-100) without a significant risk of problems/mistakes that would ruin the shoot. The Fujifilm GFX-100 has so many buttons, many tiny, that are easily pressed just by holding or handling the camera, each of which can make a serious change to shooting parameters.
It is the anti-Hasselblad X1D!
As just one example, the front dial was pre-set to change the ISO and it wraps around, making it easy to go from ISO 50 to ISO 32000 without even noticing. Yikes.
Looks like a long read of the manual, which is on par with the average in not really explaining much. It will take hours to sort it all out.
I’m sure I’ll sort it out satisfactorily but there is something badly thought out about the whole idea of so many actively risky buttons sprinkled around the camera in seemingly random positions, all of which one has to actively reprogram or deprogram or at least memorize and remember not to touch. I could not for example figure out how to set aperture priority, meaning that I succeeded eventually, but the logic of how I got there escapes me.
Add in baked-in JPEG-centric settings in the Q menu (totally useless to my raw shooting), and it feels incoherent.
So I am having to methodically go through and deprogram all sorts of things. It's a tedious unnecessary task had it been designed better. The Fujifilm GFX-50S did not have this issue. I don't see this design helping anyone; it's cognitive and haptic overload to make use of all the buttons.
Fujifilm GFX-100 rear view showing most of the numerous buttons
I’ve long desired to reduce the ad clutter on this site. Note that since subscriber pages have few to no ads* , we’re talking almost entirely about this blog, which is free to all.
Last night I sent an email titled “request from Lloyd Chambers at diglloyd.com, plus 🔥 Sony A7R IV ordering” to all subscribers.
My appreciation and big thank you to those who responded, and especially to those who purchased the Sony A7R IV. B&H tells me it was a 4-year best sales day—the test worked beautifully. I did that test for a reason!
Would you partner with me to reduce ad clutter by accepting just a few promotional emails? Emails that you act on—clicking through at least, and buying when the product matches plans*.
I’m talking about once or twice a month (on average), with emails especially targeting the release of significant and desirable new products—curated stuff I choose by hand. And/or products that I have found personally excellent and valuable.
Here’s why accepting a few promotional emails can be a win for you, me, and B&H Photo:
- Reducing ad presence helps readers and subscribers because I can spend more time publishing content, since I would spend less time dealing with ads.
- Reduced ad presence is a better experience for all.
- B&H has generously loaned me gear for over a decade now—more important than ever given the huge costs of the latest gear. Prioritized loaners are critical to me covering the gear you all want to hear about. B&H deserves your patronage.
If I can rely on some level of purchasing through these occasional promotional emails, then ads for B&H Photo can take a back seat. Regular blog readers who are not subscribers would be encouraged to join the list.
I would offer some level of control over the emails (on or off to start), but who would want to decline while enjoying the benefits when the vast majority of subscribers are partnering to make the experience better for all?
EASY and FAST way to steer towards fewer ads
Buy using diglloyd.com links/ads as follows:
1. Go to diglloyd.com
2. Click through any link or ad to B&H Photo (or OWC).